Top Tips to Lengthen Your Excavator's Lifetime
06Nov

Top Tips to Lengthen Your Excavator’s Lifetime

There’s no doubt that technology has allowed excavators to evolve exponentially over the past decade, creating a longer lifetime and increased capabilities for this machinery. So how can your customers get the most out of the lifetime of their excavators? When making this kind of purchase, it’s important to help them understand the maintenance routines […]

New Authorization for Facebook Page Managers
27Sep

New Authorization for Facebook Page Managers

Facebook recently rolled out a new process for Facebook Page Managers in order to obtain better transparency and monitoring of business pages posing as credible sources. So what is this new process and how does it affect your dealership’s Facebook page administrator? We have the answers. Facebook is now asking the Page Administrators of larger […]

Here’s What to Look for on a Potential Employee’s Resumé
25Sep

Here’s What to Look for on a Potential Employee’s Resumé

Last week on the blog we talked about a poll from Farm Equipment where individuals weighed in on what characteristic they found the most important when hiring a new employee. Going off the tune of that topic, we also saw a recent piece from Total Landscape Care that provided some insightful tips on what items […]

Most Valued Characteristics When Hiring
20Sep

Most Valued Characteristics When Hiring

Our friends at Farm Equipment, recently conducted a poll about what characteristics agriculture companies find to be of most value when hiring potential employees and the answer may surprise you! The poll included the following 5 categories for individuals to vote on:   Previous Work Experience Personality/Attitude Adaptability Grit/Tenacity Problem Solving Ability While all extremely […]

SEO Tips You Can Implement Right Now
18Sep

SEO Tips You Can Implement Right Now

As we’ve said time and time again, even though you may have a gorgeous and engaging website, if it’s not optimized to be found within the first page of search engine results, then you’re doing your dealership a disservice. Search Engine Optimization in particular is a great and organic way for you to get seen […]

4 Keys to Stellar Customer Service
06Sep

4 Keys to Stellar Customer Service

A recent Social Media Today article we read featured some really interesting facts concerning customer service and and some adjustments you can make to your dealership team to make them an even stronger asset to your business. The article mentions two notable statistics, including that 77% of customers are likely to recommend a company to […]

24Jul

Back to Basics: Strategic Benefits of Market Analysis

New smartphones. New website widgets. New privacy policies. Sometimes we can get so caught up in what’s new in technology and in marketing that we forget the fundamentals that effectively put our inventory in front of potential buyers. Sometimes we have to go Back to the Basics! Welcome to Part 4 of our commercial dealership Back to Basics […]

17Jul

Back to Basics: Impact of Usability in Website Design

New smartphones. New website widgets. New privacy policies. Sometimes we can get so caught up in what’s new in technology and in marketing that we forget the fundamentals that effectively put our inventory in front of potential buyers. Sometimes we have to go Back to the Basics! Welcome to Part 3 of our commercial dealership […]