Creating social media business pages is an important element of your business in this current day and age, however, oftentimes dealers have trouble grappling with what the return on investment is with social media. If this is you, then Total Landscape Care says you might be taking the wrong approach to social media marketing as […]
Facebook has done it again! The social media giant has made additional adjustments to its algorithm, which is no surprise to marketers. However, the changes recently implemented affect business accounts in a big way. We recently wrote about how low link quality is affecting your business page’s placement in your followers’ newsfeeds. Other factors that […]
As expected, Facebook has been making some adjustments to its algorithm again in order to keep its users interested and served the most engaging material. Social Media Today reported that the social media giant has, as usual, made many new tweaks to increase positive user experience. However, one change in particular will impact Facebook marketers’ […]
Social media is constantly evolving to remain competitive within the market and up-to-date on user needs and pain-points. As we begin to move through 2018, these are the top three features we see continuing to expand and innovate throughout the year. 1. Video: It’s no secret that imagery and video perform best on every social […]
One of the most common questions we get with our website services is how to increase the traffic to a dealer’s website. Obtaining more website traffic ideally will generate leads and therefore more sales. Below are our top three recommendations for obtaining this goal. Target Long-Tail Keywords So what is a long-tail keyword? Long-tail keywords […]
We’ve previously discussed the importance of excelling at customer service because it sets you apart from your competitor. Nowadays, customer service extends further than just your physical dealership. It now encompasses online service, most popularly social media. In fact, we even mentioned in a past post that 4 out of 10 U.S. adults have expressed […]
Social media now more than ever has become a complex entity to navigate. It’s constantly evolving, adding new features, and becoming a more dynamic hub for a variety of conversations. Despite the frequent transitions, there are some main pointers for social media that remain consistent. Here are the basics of both what to do and […]
How would you feel if you had the option to switch between multiple newsfeeds on Facebook – one that exclusively had your friends’ posts and the other your news content? Facebook is currently testing this option out in select countries, which has raised some questions on how business pages will be affected by the possible […]
It’s no question that technology has radically changed consumer buying patterns making it crucial for businesses to adapt to their new behaviors to successfully sell its products. Between customers’ shift to purchasing online, utilizing mobile, and constantly being exposed to products via social media, it can be a struggle to know where to focus your […]
Taking on social media marketing for your business can be an overwhelming task even from a creative and consistent posting standpoint. Then add on top of that the vast amount of social media metrics that each platform provides, and it’s enough to make your head spin! While it’s great to take a long hard look […]