Social Media: Must or Bust? Part 1
Facebook, Twitter, LinkedIn, Google+, YouTube, the list goes
on and on. With so many outlets, having a social media strategy can seem like a daunting task. But with 72% of US adults using social media, and 74% of consumers saying they rely on social media to make purchasing decisions, it is important for your dealership to start, or at least maintain, your social media presence, as it is a crucial component to your marketing strategy.
Here are the main reasons we feel that you should be utilizing social media as part of your marketing strategy:
1. You improve search engine rankings.
2. You develop industry connections and customer relationships.
3. You grow your reach.
This week we are going to focus on the first point: social media improves your search engine rankings.
Let’s face it, people are searching online more and more before making a purchase. In fact, statistics show us that ⅔ of consumers use search engines to research a purchasing decision. The likelihood of a potential customer to find you increases significantly when you have a social presence. Facebook, Twitter, LinkedIn, and especially Google+, all have clout with search engines, and will appear as results when people search for your dealership. It also helps your
website build relevancy and authority with search engines when people are sharing, liking, and/or commenting on content from your website, which in turn allows you to be ranked higher and found easier. In fact, more than 58% of marketers who have been using social media for one year or longer have stated their search engine rankings have improved.
If you have a social media strategy in place, what kind of success have you seen because of it? Let us know in the comments section below, and be sure to check back next week when we let you know how social media helps you develop industry connections and customer relationships.