We want to keep it fun this Christmas Day while also keeping in theme with our marketing work! We have a lot of holiday debates within our organization. Whether it’s been if mac and cheese really belongs at the Thanksgiving table or the best holiday movie of all time, we really get into the festive […]
Facebook has clearly become a leading resource for businesses to advertise their products and services. It’s evolved from simply a social networking site, to a lead generating and converting tool. We’ve talked a lot in the past about how Facebook can benefit your business, something that this story from Successful Farming demonstrates quite clearly. Successful […]
Posting on social media can be a challenge, especially when trying to find the right balance between posting about your business and posting interesting content for your followers. Sometimes we just need a quick fix, but most of the time we can never find one. Until now. Check out our easy, yet effective way to […]
As you logged into Facebook this morning, you may not have noticed anything new in your news feed. A friend is celebrating a birthday, someone announced a new job they were offered, and the local news just shared their weather report. But for business pages, a new change in the social network’s algorithm could mean […]
Today’s customers behave differently. They take the time to research products and services before making a buying decision. In fact, based on a study Google and Clickstream BF02 conducted, 49%of users visit 2-4 websites before purchasing. This behavior makes it harder for businesses to capture website visitors and convert them to customers. So, what can you do […]
No matter what kind of business you run, it is a well known fact that much of ourpopulation today currently owns at least one email account. Have you ever thought about using email as a tool to generate revenue for your business? Creating an email marketing campaign, and incorporating basic online marketing techniques into your daily operations […]
One of the biggest mistakes that you can make while implementing your pay-per-click (PPC) advertising campaign is sending traffic to a home page! While you’re fulfilling one goal – getting traffic to your website – you’re hindering the fulfillment of another – getting conversions. The objective here is to create a conversion experience that is […]
Are you tired of wasting your money on clicks that don’t lead to conversions in Pay-Per-Click (PPC) advertising? Use these tips to generate more targeted traffic, produce a higher ROI, and avoid wasteful spending in your PPC marketing campaign. Eliminate the ambiguity in the keywords that you’re bidding on – and that would especially mean […]
Here you are again – in a new year, setting new goals, and making new resolutions! While you’re at it, why not resolve to help your dealership’s website benefit more from search engine optimization (SEO) by actually planning and implementing a holistic strategy? Use these tips to get started. Start planning now! It’s the beginning […]
As consumers, we have preferences, and our preferences are so unique that they can be conflicted with the plethora of options that are put in front of us every day. As a result, we are encouraged to measure several variables before making purchases. We compare substitutes, complements, brands, packaging, price, overall lifetime value of the […]