There’s been a decent amount of discussion between marketers and social media managers following Facebook’s decision to make some newsfeed algorithm changes this past winter. The change came in an announcement from Mark Zuckerberg this past January as a result of their initiative to ensure that users’ time was being “well spent” on the platform. […]
New smartphones. New website widgets. New privacy policies. Sometimes we can get so caught up in what’s new in technology and in marketing that we forget the fundamentals that effectively put our inventory in front of potential buyers. Sometimes we have to go Back to the Basics! Welcome to Part 1 of our commercial dealership […]
As social media continues to lead in online marketing for businesses, it’s important to keep up-to-date on the new tools available to enhance your business pages. It seems like every day there are new advancements released on Facebook, in particular, that can help you take your dealership’s page to the next level. You might think […]
This is our third and final installment in our backlinks blog series! Previously we’ve provided a bit of background on what backlinks are and some common misconceptions about them. In this post we’ll cover some very basic “Dos and Don’ts” of backlinking to help your dealership better approach its backlink strategy or otherwise referred to as […]
In the first post of our backlink series, we explained what they are and how they’re useful to your wider website strategy. So if you haven’t had a chance to read it yet, you can check it out here! In this second part of our backlinks series we’re going to discuss some common misconceptions dealers […]
We’ve been hearing a lot of buzz from our dealers about backlinks and why they’re important for your website. In this three-part series, we’re going to describe what backlinks really are in easy to understand terms, while also going over some misconceptions and the “Dos and Don’ts” of backlinking for your website. So let’s get […]
When looking at your website analytics, if you’re seeing a high bounce rate or low session duration it may be time to reevaluate some elements of your website. Social Media Today compiled some statistics on what could be causing your customers to leave your website. These are the top three elements of your website we […]
Have you ever looked at a Facebook analytics report and had to take the time to carefully decipher its results and ultimately meaning? In an effort to make Facebook’s analytics a bit more digestible, the platform has cleaned out 20 metrics that social media managers, marketers and business owners have found to be redundant or […]
Creating social media business pages is an important element of your business in this current day and age, however, oftentimes dealers have trouble grappling with what the return on investment is with social media. If this is you, then Total Landscape Care says you might be taking the wrong approach to social media marketing as […]
Copy is king when it comes to connecting with your target customer, whether you realize it or not! Have you ever been searching for a particular service or product online, find a website, but can’t seem to tell whether the business has what you’re looking for? Isn’t that frustrating? Does it make you less inclined […]