If you’re not familiar with what a pay per click ad is, it is when you choose essential keywords to your business so when someone searches those words, your business appears as an ad at the top of the search page. Once the keywords are chosen, the positioning of your business ad is based on […]
Social media now more than ever has become a complex entity to navigate. It’s constantly evolving, adding new features, and becoming a more dynamic hub for a variety of conversations. Despite the frequent transitions, there are some main pointers for social media that remain consistent. Here are the basics of both what to do and […]
In this portion of the blog series, we highlight the latest innovative approaches in the commercial equipment industry. This week we’re discussing how equipment rental software companies have embraced technological advances to adapt to the needs of their customer base. A recent article featured in Rental Management highlighted the technology that rental software companies see […]
As technology becomes more engrained in your customer service journey, it’s important to ensure that no matter what channel you’re serving your customer through, your interactions align with the company’s attitude and mission. Live Chat is a feature frequently being used by a variety of organizations to provide quicker service for their customers. This responsive […]
How would you feel if you had the option to switch between multiple newsfeeds on Facebook – one that exclusively had your friends’ posts and the other your news content? Facebook is currently testing this option out in select countries, which has raised some questions on how business pages will be affected by the possible […]
It’s no question that technology has radically changed consumer buying patterns making it crucial for businesses to adapt to their new behaviors to successfully sell its products. Between customers’ shift to purchasing online, utilizing mobile, and constantly being exposed to products via social media, it can be a struggle to know where to focus your […]
When the month of November finally rolls around, the excitement around Thanksgiving is almost palpable. While everyone looks forward to tasty food, football and time with their families, it’s also a great time to reflect on what you’ve been thankful for this past year. As a business, we are always thankful for our clients! After […]
Taking on social media marketing for your business can be an overwhelming task even from a creative and consistent posting standpoint. Then add on top of that the vast amount of social media metrics that each platform provides, and it’s enough to make your head spin! While it’s great to take a long hard look […]
It’s time for your campaign to come to a close. But first, let’s review from last week. You separated your users once more, and sent a “value” and “letting go” email to each group. By now you should have received feedback, and it’s time to once more sort your lists! Starting with those whom you […]
Welcome back! Today marks the first step of your email marketing campaign. By now you have already sorted your inactive user list, and have an understanding of why this list is important. Now, it’s time to send out your “just checking in” email to all users on your inactive list. A “just checking in” email […]